It started with a shirt, that led to a feeling, that led to more shirts
I go by Kenny, or Kenny Flowers if we're being floral about it.
After growing up in Colorado and enjoying college life at UNC-Chapel Hill, I spent three years working as a consultant for IBM. But don't worry, this is not one of those tired 'boy-quits-his-corporate-gig-to-travel-then-find-his-spirit-hawk-only-to-come-back-and-sell-you-lotion' stories. No, I loved my time as a young professional. I spent three years getting to think creatively, travel immensely, work with incredible people, and don't have a regret in the world. I found ways to blend snowboarding, margaritas, family time, LatAm travel and more into the mix.
Over these years, my life has brought me from the beaches of Brazil to the Olympics in London, between countless hotels, hostels, houses, and hammocks I was fortunate enough to call home. From empty margarita glasses in Mexico to pitchers full of pilsner with the boys, one thing was always constant. That, of course, was my dad's hand-me-down Hawaiian shirt; that faded pink beauty was constantly there, constantly on, and constantly an inspiration to live life with half the buttons down.
Not for a second was it just a shirt.
Life is a serious business, but the most serious thing to remember is to have the best time you can, even when times aren't so great. Work hard, stay inspired, pursue your dreams, but just remember; it's not that tough to enjoy yourself along the way. Be the smile you want and the party you're looking for, no matter where you are or what you’re doing. That is what Kenny Flowers is all about. A better fit. A fresher design. And a simple reminder to keep a smile on and have a good time, one button down at a time.
From the cabana to the cabin, the beach to the boat, the bar to the brunch table, I started Kenny Flowers to create a new vibe on an old style that will keep things fresh and keep you feeling great no matter where you are.
So that is why, as a young man in his mid-20s, I left my job at IBM and jumped halfway across the globe to live in my grandma's extra room and start pumping out sleek, short-sleeve Hawaiian button downs. Not because I had to find myself but because it was time to start sharing what I have already found.
A Kenny Flowers shirt isn't just your dad's old Hawaiian T. This is his swag, his mojo, his very essence of life… in you. It is his reminder that if you keep things cool, classy enough, and spiked with a little fun, you’ll find your groove wherever you go. And hey, one day it just might be your son's too.
Somewhere along this 5+ year journey, I realized the dream was never to just be a shirt company. Kenny Flowers was always destined to be something that everyone can enjoy, and something that grew with us over the times. Yes, that meant some funky, fresh swim trunks were needed, and yes, that meant when I met my fiance, we were going to blow women’s swimwear out of the water.
The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what’s possible and embrace that feeling of vacation every day.